Hello,

I’m Sara and I’m a UX designer, researcher and writer based in Pennsylvania.

I firmly believe that providing a good user experience is delivering an amalgamation of accessible design and competent content.

As somewhat of a generalist with holistic tendencies, I focus on empathy-building as a critical foundation for creating a successful digital product, one that can provide a seamless experience for the user, with design deliverables that are not based off of plug and play models, rather on sound research and key insights.

My principles are simple:

Start with a plan.  

Set realistic expectations.

Be truthful and be kind.

Go back to the research.